Get Started
  • Home
  • QR Code Tracker

QR Code Tracker

Brayne built Brayne QR Tracker, a self-service platform for creating dynamic QR codes whose destination can change after printing. Every scan is tracked by location, device and uniqueness.

Visit QR Code Tracker

Product Type

SaaS web application, in-house product

Industry

Marketing technology / analytics

Audience

Marketing teams, retailers, event organizers, agencies and small businesses using print and out-of-home media

Live URL

https://qrcode.braynesoftware.com/

The Challenge

Printed QR codes are usually static. Once they are on a flyer, package or billboard, the link can’t be changed and nobody knows who scanned it. Marketing leaders can’t measure the return on offline spend, and a broken or outdated link means a costly reprint.

The Solution and Key Features

Dynamic QR codes
Change the destination URL at any time without changing the printed code
Scan analytics
Countries, cities, devices, operating systems, and total vs unique scans
Self-service onboarding
with free sign-up and immediate access to the dashboard
Dark-mode dashboard
designed for modern business users
Part of the Brayne product family
listed under "Our Brands" across Brayne properties

Approach and Timeline

Add Your Heading Text Here
What Happened
Dates
1. Discovery
Core use cases defined: editable redirects and scan analytics
3 Days
2. Design
Landing page, sign-up flow and analytics dashboard designed
1 Week
3. Build
QR generation, redirect service, scan logging and analytics
2 Weeks
4. QA and performance
Redirect speed, scan accuracy and device coverage tested
1 Week
5. Launch
Deployed behind Cloudflare and opened to public sign-up
2 Days
6. Iteration
New features
Weekly

The Team

Designers
produced a premium, dark-mode analytics dashboard and a simple create-and-track flow.
Content managers
wrote concise value-focused landing copy and onboarding text.
Programmers
built the Laravel back end, the fast redirect layer, scan logging and the geo/device analytics.
QA engineers
verified scans across phones, operating systems and QR reader apps, and checked analytics accuracy.
Project managers
kept the first release tightly scoped around the two features that matter most: editable links and measurable scans.
DevOps
put the app behind Cloudflare for speed and protection, and automated deployments.

Technology Stack

Language
PHP
Backend framework
Laravel
Build tool
Vite
Frontend JS
Alpine.js (JavaScript)
Styling
Tailwind CSS
CDN / security
Cloudflare
Origin hosting
AWS
Geolocation
IP-geolocation database or service
Database
MySQL

What Users Say

We wanted a simple way for customers to open our online menu from their phones. Adding a QR code to our tables made the process straightforward, and it fits neatly into our printed materials.
Andrea Marie Santos
Owner, Copperleaf Café
We use QR codes on flyers to direct people to our campaign pages. It’s convenient for someone to scan and visit the page without typing a long web address.
Michael James Carter
Marketing Manager, Oakcrest Creative Studio
Putting a QR code on my business card gives potential clients a quick way to view my portfolio. It’s a small addition, but it makes sharing my work much easier when I meet someone in person.
Daniel Joseph Reyes
Founder, DJ Reyes Photography
We added a QR code to our event posters so guests could open the registration page on their phones. The instructions were easy to follow, and our posters stayed clean without a lengthy website address.
Patricia Anne Mitchell
Events Coordinator, Meadowlane Events Studio